"EGC is a new way of creating FOMO and a sense of belonging."

In this episode of the 4Words Podcast brought to you by 4Time, Oriana and Wanya explain the value of EGC (Employee-Generated Content) as a tool for authentic branding building. They also dive into CapCut’s shift to Pro features (is the fee worth it?) and analyse the massive user growth it’s experienced. Lastly, Oriana has a hot take on Meta’s new analytics structure and its implications for businesses relying on reach and engagement metrics for comprehensive reporting.

Subscribe for more, and make sure to drop any questions in the comments below!

Interested in our services? Send us an email: info@4time.co.za